Kolkata Knight Riders (KKR), the three-time champions of the TATA Indian Premier League (IPL), have immortalized their legacy in the night sky. In a unique and unprecedented tribute, KKR has registered three stars around the Gemini constellation, naming them after their IPL title-winning years—2012, 2014, and 2024.
As a global cricket franchise with teams across the world, KKR has now expanded beyond the pitch, cementing its presence in the cosmos. The three stars have been named Korbo (2012), Lorbo (2014), and Jeetbo (2024), reflecting the team’s iconic motto, Korbo, Lorbo, Jeetbo (Play, Fight, Win). These celestial registrations commemorate the exact dates of KKR’s championship victories—May 27, 2012, June 1, 2014, and May 26, 2024. Since all three dates fall under the Gemini zodiac sign, the stars were carefully chosen from this region of the constellation.
A Celestial Celebration of KKR’s Legacy
Commenting on this unique initiative, Binda Dey, Chief Marketing Officer of KKR, expressed the team’s excitement:
“The third star on top of our crest is a great feeling this year. To add to the legacy, KKR has taken its heritage beyond the pitch and into the cosmos—quite literally. By registering these three stars around the Gemini constellation in tribute to our IPL titles, we’ve created a first-of-its-kind celestial celebration. ‘Korbo, Lorbo, Jeetbo’ is now not just our motto—it’s written in the stars.”
Fans and cricket enthusiasts can view the registered stars using specific coordinates or by scanning a QR code released by the franchise. This move not only commemorates KKR’s historic IPL triumphs but also serves as an inspiration for future seasons.
KKR’s Star-Studded Journey
The Kolkata Knight Riders have been one of the most successful franchises in IPL history, securing their maiden title in 2012 under Gautam Gambhir’s captaincy, repeating the feat in 2014, and claiming their third championship in 2024. The decision to immortalize these victories in the night sky marks a bold and innovative step in cricket’s branding and fan engagement strategies.
With this cosmic tribute, KKR has truly embraced its identity as the ‘Knights of the IPL,’ ensuring their championship legacy shines brightly—not just on the field, but also among the stars.
